jou morie


J O U M O R I E
(n.) refined apparel with tiny details

We have stumbled upon the word, Mori some time ago. In Japanese, it means forest. It is a well-sounding word with a good meaning. Mori is a way to express how a place that is tranquil yet full of life. We carefully curate our collections that explore a subtle balance of simplicity, muted tones and a more refined aesthetic with small details. I hope we can stay focused to these days. 

View our curated collections h e r e.